Is the global LED bulb a low-cost promotion?
Send: This station Date: 2019-10-18
Yu Bin, an analyst at LED inside, said that in the fourth quarter, in order to hit sales, some manufacturers adopted a low-price promotion strategy, and global LED bulb prices continued to fall in October.
Prices of LED devices remain stable, and many manufacturers have launched new products.
In terms of LED packaging in China, prices continued to stabilize in October. Compared with August and September, the prosperity of the LED industry has warmed up in October. Although the inventory of the LED chip manufacturers has increased, it is still within the normal range. The price of the chip continues to maintain stable, resulting in the price of LED packaging is relatively stable. Some manufacturers have introduced new products. In terms of medium power, Lumileds has released the medium power LUXEON Stylist series for the fashion retail and food lighting markets. Its 2835 and 3014 products use Fresh Focus technology, emphasizing full gamut and high optical quality. In terms of high power, Hongli has launched the anti-vulcanization "screen-sealed" LED series, including AT50/AT70, which can be used. Reliability improvement, life extension, international manufacturers Kerui, SSC have also launched new products, small size, high brightness, high performance color is the main pursuit direction.
Shock sales, the price of bulbs in Europe has dropped significantly
As for global LED bulbs, the price of German bulbs has dropped 4.1% instead of 40 W bulbs, which is the biggest drop. The price of some products has fallen significantly. The main reason is that manufacturers'low-price market-grabbing strategy, such as OSRAM 4W 470lm bulbs, has dropped to US$5.87, a 26% decline. Other brands, including Philips and Sylvania, also saw their prices fall. Prices in the UK fell by 4.0%. Most of the products fell. In addition, Osram launched two new products, both 6W 470lm, at prices below the market average. Prices in China fell by 1.1%, most of the products remained stable, and Philips's prices for several products fell. Japan's regional prices rose 1.2%, Panasonic launched a number of new products, light efficiency than the original products, but prices are higher than the market average. In other regions, the United States fell by 1.9%, Taiwan, China, by 2.6%, and South Korea remained stable.
Instead of the 60-watt segment, the UK region dropped 3.7%. In addition to the decline in the prices of some of the original products in the market, Osram and Philips have introduced low-cost new products. Among them, Philips launched 8W 806lm bulbs, with four packages selling for only $9.3, which is far below the market average price. Japan's regional prices fell by 3.6%, Panasonic, Toshiba and other original products in the market, prices have declined significantly, but the new products, prices are higher than the market average. Among other regions, Germany declined 2.8%, China declined 1.5%, the United States rose 1.1%, and South Korea and Taiwan maintained stability.
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